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Introduction to the power of words Sample Lesson
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Quiz 1 – The power of words
Mastering the principles
Characteristics of effective writing
Grammar rules you should follow
Grammar reminder 1
Apostrophes
Grammar reminder 2
Clichés, Metaphors, Analogies and Similes
Active and passive
Convert these sentences from the passive to the active.
Extracting key messages
Exercise 2 – Simplify the message
Exercise 3 – Abstract to concrete
An approach to avoid
I, me, and myself – which one and when?
Common mistakes
What is wrong with these sentences?
An approach to adopt
Setting the right style and tone
Literary techniques
Logic and hierarchy
Selling and Marketing
Features and Benefits matched to customer needs
Create a USP for your business.
Create a value proposition for your business.
Executive summaries
Sales proposals
Report writing
Business plans and Business Cases – An Introduction
Business plans
Business cases
Produce a simple business case using these headings:
Produce promotional copy
Produce headlines for one of your products or services.
How to write copy
Course review
Return to Online Video – Mastering the Art of Essential Business Writing

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