Mastering the Art of Essential Business Writing

Designed for your career success

This online video course encompasses topics which range from the fundamental to the advanced – from the application of grammar to the writing of compelling summaries. You will learn to exploit the power of words.

The learning comprises around 2 hours of tutor-led videos divided into
18 key modules which you can select in the order you desire.

Content covers lessons in how to write emails, reports, business plans and business cases and is supported by multiple quizzes and exercises.

Personal tutor

If you seek expert support, you can access friendly, tutor-led guidance over Teams at any time during your learning.  Priced at only £49.00 per 30-minute session, your tutor will:

• Identify your strengths and areas for improvement
• Enrich your learning experience with real-time interaction.
• Deliver tailored content to ensure you are prepared to tackle any business communication challenge.

Flexible Online Learning
You can learn at your own pace with 24/7 access to course materials. You can study from anywhere, at any time, without the constraints of traditional in-class training.

Engaging content
You can engage with a variety of learning tools including video tutorials, interactive quizzes, and real-world writing exercises.

Real-world scenarios
You will work on real-life business scenarios which are relevant to your business.

How will I benefit from this course?

You will be able to:

• Match your writing tone and style to your audience
• Ensure key messages are conveyed to best effect
• Deploy persuasive literary techniques
• Apply logic and reasoning
• Plan, structure and produce effective reports
• Develop compelling business cases and plans
• Produce powerful sales proposals

Outline of programme

Introduction to the power of words

• Power of words
• Fundamentals of business writing
• Mastering the principles
• Top Tips

Grammar rules you should follow

• Grammar rules
• Active and passive

Extracting key messages

• Extracting key messages from woolly information
• An approach to adopt
• An approach to avoid

Tailoring your message to audience

• Setting the right tone and style
• Applying winning literary techniques

Logic and hierarchy

• Key principles
• Exercises

Selling and Marketing

• Executive summaries
• Sales proposals

Report writing

• Structure
• Content

Writing business plans & business cases

• Writing business plans
• Writing business cases

Copywriting

• Principles
• Techniques

Review

• Your personal action plan

For more information, contact us by whatever method you prefer
– phone 01252 792 270 or complete our web form.

We look forward to helping you Master the Art of Essential Business Writing.