Essential Business Writing

About this business writing course

Attend our business writing course and learn how to write clearly, with impact and persuasiveness.

Learn how to structure written content, produce clear sentences and convey key messages. We even cover aspects of marketing which are crucial for effective business writing.

In particular, learn about features, benefits and advantages, as well as words, sentences and phrases which motivate people to respond or take action.

Learning outcomes

After attending the essential business writing course, you will be able to:

  • Write business documents with a new level of confidence and clarity
  • Persuade with words and phrases
  • Write attractive sentences which grab attention
  • Use marketing terms as appropriate
  • Apply basic psychology to your writing

Who should attend?

This course is designed for all those who work within a business environment and wish to learn how to write to best effect.

How will I benefit from this business writing training?

You will be able to:

  • Create impact with written communication skills
  • Match your writing style to business objectives
  • Apply grammar, punctuation and spelling
  • Ensure key messages are conveyed to best effect
  • Apply benefits in relation to features
  • Write persuasively and greatly improve your business writing skills

Outline of programme

Introduction

  • Business writing defined
  • Thinking logically
  • Making a strong start

Planning

  • Objectives
  • Scope
  • Positioning

Professional writing

  • Principles of persuasive writing
  • Active and passive voice

Words, sentences and phrases

  • Construction of sentences
  • Words and phrases that attract
  • Style of writing and tone

Headings and titles

  • Well structured headings, subheadings and page titles
  • Compelling words

Writing persuasively

  • Organising key points
  • Features and benefits
  • Unique selling propositions

How to get attention

  • Provide signposts to key messages
  • Words which attract
  • Apply customer focus

Guidelines

  • Redundant words
  • I me or myself?
  • Who or whom?
  • False subjects
  • Meaningless modifiers
  • Absolutes
  • Unnecessary adornment
  • Strictly speaking

Common mistakes

  • Words which are misused
  • Words which may be misunderstood

Business email writing

  • Twenty one rules
  • Review
  • Personal action plan