Key Writing Principles

Topics range from the fundamental to the advanced – from the applying of grammar to the writing of compelling executive summaries.

You will learn how to exploit the power of words, apply reasoning and logic, construct arguments, and summarise information effectively.

The course is structured to enable you to focus on individual subjects in the order you desire, at your own pace, and in your own time.

Above all, throughout your learning, your personal tutor will be on hand – over Teams – to support and guide you.

Why attend this course?

This course will help you write clearly and with impact. You will learn how to structure written content, produce clear sentences and convey key messages. We cover grammar and punctuation. We also focus on words, sentences and phrases which motivate people to respond and or take action.

Learning outcomes

After attending the essential business writing course, you will be able to:

• Write with a new level of confidence and clarity
• Craft effective emails and produce well-structured documents.
• Persuade with words and phrases
• Write attractive sentences which grab attention

Who should attend?

This course is designed for all those who work within a business environment and wish to learn how to write to best effect.

How will I benefit from this course?

You will be able to:

• Create impact with written communication skills
• Match your writing style to your business objectives
• Ensure key messages are conveyed to best effect
• Apply benefits in relation to features
• Write persuasively

Outline of programme

Introduction to the power of words

• Business writing defined
• Thinking logically
• Making a strong start

Planning

• Objectives
• Scope
• Positioning

Professional writing

• Principles of persuasive writing
• Active and passive voice

Words, sentences and phrases

• Construction of sentences
• Words and phrases that attract
• Style of writing and tone

Headings and titles

• Well structured headings, subheadings and page titles
• Compelling words

Writing persuasively

• Organising key points
• Features and benefits
• Unique selling propositions

How to get attention

•  Provide signposts to key messages
• Words which attract
• Apply customer focus

Guidelines

• Redundant words
• I me or myself?
• Who or whom?
• False subjects
• Meaningless modifiers
• Absolutes
• Unnecessary adornment
• Strictly speaking

Common mistakes

• Words which are misused
• Words which may be misunderstood

Business email writing

• Twenty one rules
• Review
• Personal action plan

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