Essential Writing Skills – TL
This course can be run for individuals or for teams of people.
The course can be tailored to meet your specific requirements. Call us to discuss your needs if you or your team wish to include some different or additional topics within your course.
Our standard course includes topics which range from the fundamental to the advanced – from the applying of grammar to the writing of compelling executive summaries.
You will learn how to exploit the power of words, apply reasoning and logic, construct arguments, and summarise information effectively.
Why attend this course?
This course will help you write clearly and with impact. You will learn how to structure written content, produce clear sentences and convey key messages. We cover grammar and punctuation. We also focus on words, sentences and phrases which motivate people to respond and or take action.
Learning outcomes
After attending the essential business writing course, you will be able to:
- Write with a new level of confidence and clarity
- Craft effective emails and produce well-structured documents.
- Persuade with words and phrases
- Write attractive sentences which grab attention
Who should attend?
This course is designed for all those who work within a business environment and wish to learn how to write to best effect.
How will I benefit from this course?
You will be able to:
- Create impact with written communication skills
- Match your writing style to your business objectives
- Ensure key messages are conveyed to best effect
- Apply benefits in relation to features
- Write persuasively
Outline of programme
Introduction to the power of words
- Business writing defined
- Thinking logically
- Making a strong start
Planning
- Objectives
- Scope
- Positioning
Professional writing
- Principles of persuasive writing
- Active and passive voice
Words, sentences and phrases
- Construction of sentences
- Words and phrases that attract
- Style of writing and tone
Headings and titles
- Well structured headings, subheadings and page titles
- Compelling words
Writing persuasively
- Organising key points
- Features and benefits
- Unique selling propositions
How to get attention
- Provide signposts to key messages
- Words which attract
- Apply customer focus
Guidelines
- Redundant words
- I me or myself?
- Who or whom?
- False subjects
- Meaningless modifiers
- Absolutes
- Unnecessary adornment
- Strictly speaking
Common mistakes
- Words which are misused
- Words which may be misunderstood
Business email writing
- Twenty one rules
- Review
- Personal action plan