Business Case Writing – TL
About
This course can be run for individuals or for teams of people
The course can be tailored to meet specific requirements. Call us to discuss your needs if you or your team wish to include some different or additional topics within your course.
Why attend this course?
Business case writing means being able to convert an exciting idea in your head into a compelling story on paper. It means applying logic and reasoning to your thoughts and creating a credible plan of action. Above all, it requires clarity.
Clarity is the connection of your idea to a coherent set of words, sentences and numbers. It details what you wish to achieve – the business benefits – and the why and how, and when and where you are going to achieve them. Clarity is critical to any business case, and we show you how to deliver it.
Learning outcomes
Attend our business case writing course and you will be able to:
- Define situations effectively
- Produce options
- Detail financial case
- Create compelling arguments
- Produce complete, well-presented and well-structured documents
Who should attend?
This course is aimed at aimed at those who wish to increase the quality of their business case writing as well as those who need to contribute to business cases.
How will I benefit from this course?
You will learn how to produce business plans which are complete, balanced, accurate and persuasive.
Outline of programme
Business Cases defined
- Purpose of a business case
- Characteristics of a sound business case
Problem or opportunity definition
- Definition of the problem or opportunity
- Scope
- Outline value proposition
Structure of a business case
- Content order
- Necessary information
Clarifying aims and objectives
- Terms of reference
- Defining the aims and objectives of business case writing
- Setting the scope of the business case
Market analysis
- Market definition, segmentation and positioning
- Competitive analysis
- Market influencers
- Risk analysis
Strategic options
- Scope
- Possible approach
- Summary of options
Financial case
- Resource and funding estimates
- Metrics, calculations and measurements
- Analysis
- Rough projections
Recommendations
- Summary of options
- Recommendations
Clarifying the business argument
- Proposition defined
- Rationale – differentiators, USPs and business compatibility
- Positioning
- Planning
Sales plan overview
- Sales cycle
- Competitive analysis
- Differentiators and market discriminators
- Key Performance Indicators (KPIs)
Marketing plan overview
- Focus
- Market requirements
- Comparative products / services
- Research outcomes
- Summary
Financial summary
- Revenues
- Costs
- Cash flow
- Rough projections
Producing a business case
- Executive summary
- Problem definition
- Market analysis
- Options
- Proposition – funding, timelines, goals, KPIs and ROI
- Cost / benefit analysis
- Benefits
Review
- Personal action plan
- Support options