Proposal Writing

About the proposal writing course

Attend this course and you will learn how to write a proposal document, using the key principles to help you boost your win rates.

In particular, you will learn how to plan, structure and develop when it comes to writing a project proposal, to give you competitive advantage.

In the two-day course, in addition to learning the topics detailed here, delegates also produce a client-tailored research proposal outline from start to finish.

Learning outcomes

After attending the writing proposal training, you will be able to:

  • Match your project proposal to your prospect’s evaluation process.
  • Test and evaluate your prospect’s needs and desires.
  • Construct a winning strategy.

Who should attend?

This training course is aimed towards business development professionals, sales people and others who are already involved in proposal writing or need to learn how to write a business proposal.

How will I benefit from this proposal writing training?

This course will teach you how to write a good proposal which is likely to help you win business more frequently, consistently and successfully.

Outline of programme


  • Business development plan
  • Capture planning


  • Bid decisions
  • Compliance checklist
  • Proposal management plan
  • Research plan

Prospect analysis

  • Aims, objectives and vision
  • Features, advantages and benefits of potential offering

Value propositions

  • Differentiators and discriminators
  • Positioning
  • Customer focus


  • Outlining
  • Proposal format
  • Themes
  • Executive summary


  • Pricing
  • Price to win


  • Page and document design
  • Headings and visuals
  • Abbreviations
  • Action captions
  • Appendices
  • Colour
  • Headings
  • Photographs
  • Typography


  • Organisation and control

Written communication techniques

  • Guidelines
  • Words that attract
  • Persuasion


  • Cover letters and business emails
  • Preparation tools
  • Presenting skills


  • Checking
  • Proofreading
  • Revision